Digital Technology Meets Business Strategy

Data Driven Results

Shaune Labrecque


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  • Connector.

    Digital Signage

    Developed the back-end infrastructure to support a new multi-million dollar digital signage system in the Ice District & Rogers Place. Oversee the production of marketing creative and carry out marketing campaigns for sponsors of the Edmonton Oilers.

  • Connector.

    Digital Marketing and Branding

    Developed digital marketing strategy for clients.
    This consisted of millions of dollars in advertising spend & optimization, website development, app development, branding, email marketing and video production. Digital marketing efforts are tracked by data-driven analytics.

  • Connector.

    Communications Coordinator

    Managed email marketing services with contact list of over 3 million people. I would coordinate newsletters and sales emails which resulted in 10's of millions of emails sent per month and millions of dollars in revenue. Email marketing strategy consisted of segmentation, analytics, and auto responder integration.

My Skills

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PPC

  • Mange high-spend pay per click campaigns that generated millions of unique visitors
  • Google AdWords, Facebook Ads, Bing & Yahoo

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Analytics

  • Experience with consumer intelligence and web analytics software programs
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Product Development

  • Successfully launched new brands into a variety of industries
  • Utilized emerging marketing tactics generate new revenue streams

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Conversion Rate Optimization

  • I’ve run several A/B split tests for marketing campaigns
  • Optimized websites, videos, and other marketing channels
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Email Marketing

  • Integration and management of large email lists
  • Sent 10’s of millions of emails per month to customers
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SEO

  • Extensive knowledge of search engine optimization
  • Optimize websites to generate organic search engine traffic

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Marketing Strategy

  • Developed marketing research, marketing plan and strategies new and existing products
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Social Media

  • Developed social media marketing campaigns
  • Increase customer engagement and retention

Education



  • MBA (Part-Time)
  • University of Alberta
  • MBA Candidate (2018)
  • 3.9/4.0 GPA
  • Business Alumni Assoc. Graduate Scholarship

  • Bachelor Of Commerce
  • Marketing & Strategic Management
  • University of Alberta
  • 2008-2012
  • 3.5/4.0 GPA

Digital Marketing Conferences


T&C2015

        San Diego, California 2015

                     Las Vegs, 2015

                    Las Vegas, 2013

Skill Breakdown

Marketing
100%
Technology Development
95%
Creative Design
90%
Analytics
90%
Communication
90%
Project Management
95%

Community Involvement


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United Way Campaign Chair

  • Created United Way leadership strategy
  • Directed United Way Employee Campaign
  • Facilitated & tracked collection of donations
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Edmonton Food Bank

  • Collect food donations from communities
  • Loaded donation trucks
  • Stored food at food bank headquarters

Contact Me

I welcome the opportunity to speak with you further about how my experience, qualifications, and interests will be valuable assets to your organization.

  • 780-913-5744
  • slabrecq@ualberta.ca

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